The limited edition is shaped for broad participation, distributed across the world.

With 171,600 prints, it is expansive in reach, yet limited as a whole.

Every print is numbered and stamped, produced on archival fine art paper (alpha cellulose, 200 gsm Hahnemühle Photo Matt Fibre, acid-free).

The model is designed to sustain itself, ensuring the long-term continuity of Happy Hearts at relatively low participation.

At approximately 5% sell-through—equivalent to around 13 complete alphabet collectors in each of the 26 countries where a letter is created—the model finances a full new production cycle (26 letters), organisational costs, and the rollout of the personal development program.

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The Complete Alphabet Collectors acquire the full Human Alphabet (26 letters) in one purchase, with a 20% reduction. Completed prints are delivered upon purchase; the remainder as production unfolds.

Collector Benefits

Exhibition Invitations
Private invitations to preview exhibitions before they open to the public, as well as invitations to special events and gatherings connected to the project.

Meet the Artist
When new letters are created, you are invited to join online sessions where the photographer presents the work and shares the stories behind the letters, ending with a Q&A.

20% reduction
Complete Alphabet Collectors receive a 20% reduction compared to purchasing each print individually.

Early access
Priority access to new releases, future products, books, and upcoming work connected to the Human Alphabet.

Collection continuity
Each letter is reserved and delivered over time, without the need to monitor releases—while securing low numbers in the edition.

Recognition
A numbered Complete Alphabet Collector status, together with a signed letter of appreciation.

Support your local community—schools, preschools, children’s hospitals, and public spaces near you or close to your heart.

Gift artworks that bring inspiration into everyday environments and share the science of happiness where it matters most.

For organisations, this becomes a natural extension of CSR—contributing through action.

One letter in every country worldwide

The system is designed to repeat—Within 10 years, we aim to create one letter in every country in the world—uniting the children from every corner of our planet in a global happiness manifestation.

Why multiple alphabets

We believe children all over the world will enjoy exploring the science of happiness through art and connection to nature. At the same time, when people write words on their walls, they want variation—HAPPINESS has two “P” and two “S”, and you don’t want the same image repeated next to each other. Multiple alphabets create variation through different styles and perspectives—from different photographers.

Multiple Photographers

Co-creation is at the core of Happy Hearts. After the first Human Alphabet is completed by founder Filip C Agoo, future alphabets are created by invited photographers—each contributing one letter from a specific country.

This approach ensures variation in style and perspective while increasing production speed.

To reach one letter in every country worldwide, this model scales to approximately 170 photographers—each creating one letter—resulting in a growing collection of multiple alphabets over time.

10‑year cycle

Once every country has its letter, the cycle restarts—adding one new letter per country and engaging a new generation of children through co-creating art in nature.

We believe that returning once every ten years is almost a minimum. In a future where connection to nature may become increasingly rare, creating spaces where children can connect, co-create, and contribute to each other’s happiness will be more relevant than ever.

300‑year vision

Over time, repeated 10‑year cycles create a continuously evolving body of work. This structure enables Happy Hearts to operate as a long-term cultural institution—growing in scope, network, and impact over centuries.

As the world changes, the need for connection, creativity, and emotional intelligence is unlikely to diminish. This model is designed to meet that need—again and again—across generations.

Financial stability

At ~5% sell‑through (equivalent to ~13 full alphabet collectors per country where a letter is created), the model finances another full production cycle of a complete alphabet (26 letters), organisational costs, and the rollout of the personal development program. At 100%, it amplifies the impact significantly.

Even without Limited Edition sell‑through, Patron support alone can sustain ongoing production.

As editions sell through, a defined portion of proceeds is allocated to foundation capital—strengthening the organisation’s long-term resilience and ability to stand the test of time.

Personal Development Program

A significant portion of revenue will be allocated to the Personal Development Program, an online platform for home and school, with logins that allow educators to customise programs for their classes.

Our Art Festivals act as the content creation platform, where children co-create art from our Happiness Practices. The process is documented and turned into edutainment and structured online classes.

This is how we aim to scale, enabling millions of children worldwide to explore the science of happiness through art and connection to nature, in a playful way.

Exhibitions

Exhibitions operate as a core communication channel, extending the work beyond the creation process into public and educational spaces.

They take place in two formats:

• School exhibitions — travelling between schools, combined with digital workshops from the Personal Development Program.
• Public exhibitions — ranging from cultural institutions and museums to the most unexpected environments, using a playful form of guerrilla marketing to bring colour and presence into everyday spaces.

A significant portion of revenue is allocated to exhibitions as part of the communication and education strategy. Building awareness, spreading the work globally, and connecting children to the Personal Development Program—extending reach beyond the festivals themselves.

Through exhibitions, the work continues to inspire, invite reflection, and spark dialogue.

Giving children a voice

At the heart of this work is a simple intention: to create a space where children can express themselves—giving them a voice to share their vision of our shared future.

Through their expressions, we are invited to see the world through their eyes. To remember what we may have forgotten. And perhaps realise that children are not only here to learn from us, but also here to teach us.

Our vision extends beyond a single writing system. Through future collaborations, we can expand into other languages and character systems—inviting new cultural contexts, creative expressions, and large-scale participation.

However, each expansion is a significant commitment and will be approached with care. For now, the focus is to complete the Latin alphabet as a strong foundation—upon which future collaborations can grow.

We extend an exclusive invitation to individuals, families, and organisations to become Patrons of one of the remaining 16 Human Alphabet letters — one Patron per letter.

What the Patron Enables

As Patron, you secure the core production of the artwork and the art festival with children — covering essential costs such as transportation, food, facilitation, materials, and shared experiences.

Additional partners and sponsors contribute to elevate and expand the event, building upon this foundation.

Co-Creation

Patrons are invited to engage in the process and follow the journey surrounding the letter’s creation.

Engagement includes access to selected moments, dialogue, and opportunities to contribute to the broader context of the production.

As a Patron, you contribute to empowering children and enabling large-scale co-creation within a globally unfolding cultural work.

Core benefits

• One unique 1/1 Patron artwork (personally signed), representing the letter made possible

• Acknowledgement alongside the artwork when exhibited in museums, galleries, schools, and cultural spaces

• Invitations to private exhibitions, curated gatherings, and selected cultural events

• Private keynote presentations by the founder and photographer

Additional benefits

• Inclusion in official press releases and owned digital channels related to the supported letter and its production

• Feature in photo books and archival material documenting the Human Alphabet

• Access to selected storytelling content and moments from the art festival

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€25,000 — One Patron per letter

Each Patron acquires a 1/1 artwork representing the letter made possible.

The Artwork

• Unique 1/1 fine art print of the selected letter, personally signed and marked within the Patron collection

• Up to 150 cm x 225 cm format, tailored to the Patron’s preferred presentation

• Produced on museum-grade 290 gsm Hahnemühle Hemp and delivered unframed, prepared for framing or exhibition.

C — Ryska Posten
E — Henrik & Therese Lundqvist
G — Jörgen Nyberg
H — Hammarby Handboll
J — Jaybird

Confirmed Patrons

K — Anna Af Jochnick

Available Letters

L M N O P Q R S T U V X Y Z

Open for Patron Placement

Currently funded by Filip Cederholm Agoo and his Mother Eva Myrén Cederholm.

A B D F I

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We extend an exclusive invitation to 21 companies, institutions, and individuals to become co-creators.

The Collection
A complete alphabet acquisition (26 letters), released as one unified collection.
Completed letters (10) are delivered upon acquisition, with remaining letters delivered progressively as production continues.
Each print is personally signed by the photographer and produced on fine art archival paper.

The Art Box
A handmade art box containing signed fine art prints, a photo book, and presentation materials — designed as both a storage piece and an artwork.

Co-Creation
Co-Creators are invited to contribute to the creative process and follow the production as it unfolds.

Purpose
Enables completion of the remaining letters and supports the development of Happy Hearts as a long-term cultural and educational institution.

Reserved access to selected opportunities across the Human Alphabet and Happy Hearts ecosystem.

• Priority access to all future releases and collections
• Invitations to private exhibitions and curated gatherings
• Direct access to the artist and creative process
• Recognition as a founding Co-Creator of the Human Alphabet and Happy Hearts
• Opportunity to host exhibitions and private viewings
• Private keynote presentation by the founder and photographer
• Invitation to participate and support at selected art festivals

22 complete collections available, structured across five print sizes. The works are exclusively available as complete collections.

As the foundation is established and the work unfolds, the value of the edition evolves with it.

Prices will increase in stages. Approximately €100,000 has already been sold, with the next adjustment at €300,000 in total sales. Final editions are expected to reach approximately 4× current levels.

Simple, accessible formats designed to bring the Human Alphabet into everyday spaces.

Posters

• A4 — €25
• Bundle A4 — €170 (A-J, 10 posters)
• A3 — €35
• Bundle A3 — €250 (A-J, 10 posters)
• A2 — €55
• Bundle A2 — €400 (A-J, 10 posters)

Postcards

• 10 × 15 cm — €6
• 10 × 15 cm (A–J set, 10 cards) — €40
• 15 × 20 cm — €9
• 15 × 20 cm (A–J set, 10 cards) — €60

A way to bring the work into your organisation’s communication and culture.

Custom postcard sets for employees and clients—designed for meaningful communication and holiday greetings.Pre-printed messages, co-branded layouts, and tailored storytelling for larger collaborations.

We welcome creative ideas and are open to shaping products that meet your organisation’s needs.

With a complete alphabet, the possibilities expand significantly. From puzzles and memo games to educational tools for schools, and inspiring objects designed for everyday life.

Each format becomes a way to explore learning, creativity, and reflection through the art, allowing the work to move across generations, environments, and contexts.

Books will be a core part of the offering, combining storytelling and learning through the Human Alphabet and the science of happiness.

Coffee table books
Stories from each letter, the journey, the people, and the encounters with each community. Designed to be explored together, these books invite both children and grown-ups to view, enjoy, and learn side by side, bringing meaningful moments into everyday life at home.

Educational materials
Tools for schools and children to learn the alphabet, cultures, geography, and other subjects through the art, while being inspired to make a difference.

T-shirts are a simple way to carry messages into everyday life, allowing children to become daily reminders of gratitude, kindness, and the values we share.

Happiness Practice
As part of the art festival, children are invited to design T-shirts carrying the values of Happy Hearts, turning creation into visibility. Selected designs move from workshops into daily wear and are offered through the shop.

• Storytelling → what Happy Hearts create
• Impact Distribution → how partners spread them
• Ripple Effect → how it benefits children

Storytelling

We create meaningful stories with children—bringing hope, connection, and a sense of possibility at a time when many young people face increasing mental health challenges.

These stories form the foundation of everything that follows:

• Impact art and global co-creation (e.g. Human Alphabet)
• Visual and narrative content from art festivals
• Stories that inspire reflection, connection, and positive action across cultures and generations

Impact Distribution

Partners contribute by enabling these stories to move through the world—through infrastructure, communication, and activation—reaching families, inspiring parents to share meaningful content with their children, and connecting through meaningful conversations around gratitude and kindness.

• Corporate infrastructure
  Partners contribute their products and services
• Communication
  Partners share the story through their channels, showcasing how they support and enable the mission
• Activation
  Campaigns, internal communication, and customer engagement bring the story to life within partner ecosystems—engaging employees and reaching families.

Ripple Effect

Through this model, meaningful stories created by children reach other children around the world—bringing inspiration, hope, and meaningful life lessons through edutainment.

No financial contribution required.

Partners contribute through:

• Services and/or products
• Infrastructure and operational support
• Impact distribution through internal and external communication channels

R.O.I

• CSR campaign package (content, storytelling, visibility)
• Brand association with a global children’s initiative
• Access to co-branded communication assets
• Opportunities for internal and external engagement

This creates a cost-efficient, scalable model where impact is driven by collaboration rather than donations.

Each partner receives a CSR campaign, co-developed to align with their brand, objectives, and communication needs.

A central component is to clearly showcase the partner’s engagement—highlighting how their services or products directly support children, communities, and the foundation.

Included

• Co-creation & campaigns
  Joint campaign launches, content collaboration, and inclusion in global storytelling and exhibitions
• Content & storytelling
  Partner-specific narratives demonstrating real impact, supported by visual and video content from art festivals
• Distribution & visibility
  Internal communication packages (including co-branded narratives), featured placement across Happy Hearts channels, and press and PR opportunities

Partners are encouraged to actively share the initiative—amplifying reach through their networks while making their contribution visible and engaging employees and customers.

We provide a set of ready-made digital assets available to partners, and where relevant, we can co-develop tailored materials together.

These are designed to support constructive, human-centered conversations—inviting people to reflect on what they are grateful for, and to set intentions for how they choose to show up, at work and in life.

At its core, the approach is a shift in perception—from fear to gratitude, from conflict to kindness. 

From this place, it becomes easier to approach day-to-day challenges with clarity, and focus.

Formats include:

• Guided sessions, digital or physical
• Simple daily practices teams can explore
• Conversation prompts and reflection questions
• Co-created content adapted to company context
• Family-focused inspiration for parents to share at home

Building on previous collaborations, we are forming long-term partnerships across key domains—bringing together partners to contribute their expertise to a cost-efficient, scalable ecosystem that creates real value for children.

• Content Production
• Event & Festivals
• Web & Digital Experience
• Media & Communication
• Education & Schools
• Science & Research
• Logistics & Shipping
• Printing & Production
• Distribution & Retail
• Legal & Finance

ABC Charity Partners

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We open a curated space within each festival, where national companies resonating with our values are invited to contribute.

Through products, services, and local engagement, each contribution becomes part of the experience—shaping the festival together and creating meaningful moments for the children.

This can include:

• Bringing culture, food, entertainment and local expression into the experience
• Supporting logistics, safety, venues, transportation, permits and infrastructure
• Community outreach, participation, and engagement
• Amplifying the event through local, national and international channels
• Volunteering—with time, care, and intention

Most of all, sponsors are invited into a direct experience—seeing hundreds of children smiling back—either at the festival or through stories captured in images and film.

In that moment, something shifts. What begins as contribution becomes connection—an experience of being part of something meaningful, shared with children, community, and each other.

Connection

• Connect with 500 children at the art festival in your country—and with thousands, if not millions, through the stories shared around the world
• Connect with our community through your story and contribution, shared on our platforms
• Reach national and international press through our press releases—and extend the story through your own relevant media channels
• Share a moment of joy with your employees and customers through your contribution to a global happiness movement

Co-Creation

• Co-create at the festival space and bring your offerings into the experience to gift to the children
• We document your activation and provide high-quality photo and video content for your own storytelling

Contribution

• The opportunity to contribute to an experience rooted in care for children, community, and planet
• To align with a festival grounded in the science of happiness, gratitude, and kindness—as an antidote to the rising mental health challenges among youth
• To see your contribution become real impact in the lives of children

We also invite sponsors to share their voice—through an interview about their work, values, and why they choose to contribute. This becomes part of the shared story around the festival.

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We are in the process of developing a structured sustainability framework for our festivals—aligned with international standards and adapted to local ecosystems.

As part of this journey, we are exploring frameworks such as ISO 20121 and Greentime to guide our decisions and continuously improve how we operate.

With this in mind, we prioritise organic, locally produced, sustainable, and healthy contributions—shaping an experience that is kind to the earth and to the children.

Sponsors are invited to align with this intention by contributing in ways that:

• Reduce waste and unnecessary materials
• Favor reusable, recyclable, or compostable solutions
• Support local production and minimize transport
• Promote conscious consumption and wellbeing
• Respect nature, people, and place

Together, this forms the foundation for our ambition to meet recognized standards for sustainable events.

Collective creativity grows when we move beyond predefined roles.

If you feel aligned with the vision, we invite you to share how you would like to co-create and contribute—whether through resources, ideas, networks, creativity, or something we have not yet imagined.

Some of the most meaningful contributions are the ones we could not have planned for.